Raleigh News & Observer

Already a legend of low-budget horror, ” Paranormal Activity” is an object lesson in the power of viral marketing. Filmed for $15,000, its theatrical take after wide release on Halloween is $107 million, with an additional $10 million or so still coming in from the UK.

So why such astounding success? First, “Paranormal” is a scary ghost story with an effective gimmick: Like “The Blair Witch Project,” the film is presented as found footage, the record of a haunting caught on camera and left by the dearly departed victims. Read the rest of this entry »